What We're Doing With Social Media

Chris McNutt
October 25, 2023
We're finding even more ways to keep in touch and restore humanity, together.

As the social media landscape “evolves”, our priority is ensuring that the Human Restoration Project (HRP) remains easily accessible to our followers. To this end, we'd like to share an update on HRP's strategic direction, aiming to maximize our reach and make our content both discoverable and beneficial to our audience, especially given our status as a small non-profit organization.

HRP is adopting the POSSE model: Publish (on your) Own Site, Syndicate Everywhere. Currently, HRP publishes most of our resources, blogs, videos, and articles on our own website, using social media as a separate channel. We're now introducing a "community feed" on our homepage that reflects our social media updates, including new releases, newsletters, and upcoming events.

This feed will syndicate to various social platforms that best suit our audience, such as LinkedIn, Instagram, Facebook, X, Mastodon, Bluesky, Discord, and RSS. As we pinpoint additional platforms where our audience congregates, we'll expand our syndication list. However, we won't provide updates to platforms that don't support automated posts via accessible APIs, like Post—a platform we once turned to during the initial decline of (edu)Twitter. An exception is our thriving YouTube community.

Moreover, we're enhancing the search and archival features of to ensure you can swiftly locate our trove of content contributed over the years. Please note, unless specified otherwise, all HRP content is licensed under Creative Commons: Non-Commercial, Share-Alike, and we wholeheartedly encourage its sharing and remixing.

This syndication approach might result in general updates feeling less personalized—for instance, a standard image for Instagram or fewer platform-specific hashtags. Given our team's size, this strategy is more sustainable than managing separate feeds on numerous social platforms. It enables us to prioritize creating high-quality resources (until, perhaps, we can bring a social media specialist onboard.)

On another note, we'd like to touch upon our use of AI. Our recently launched AI Handbook offers insights into our understanding of ethical AI applications, especially in educational settings. HRP's current website employs AI-generated artwork for creating ephemeral banners and OpenGraph images, akin to the widespread use of stock images on blogs. We'll persist with this approach for its convenience but will exclusively use the Adobe Firefly platform. Firefly rewards its creators, incorporates code to identify AI-generated images, and relies solely on the Adobe Stock platform for sourcing.

We appreciate your support and eagerly anticipate further interactions. Do suggest any platforms where you'd like to see the HRP feed. And, most importantly, don't forget to join our lively discussions on Discord! You'll find the link on our website.

Chris McNutt
Chris McNutt is the co-founder and executive director of Human Restoration Project, a nonprofit organization focused on student engagement, well-being, and motivation. His work centers on realizing systems-based change, examining how progressive pedagogical shifts (e.g. PBL, ungrading) reimagine school to best suit the needs of students and teachers alike. He was a public high school digital media & design educator who focused on experiential learning, portfolio-driven assessment, and community involvement.
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